Why might political leaders promote sports events in their countries?

Political leaders often promote sports events in their countries to build unity among citizens. Sports have a unique ability to transcend social, economic, and ethnic divides, fostering a sense of belonging and national pride. This collective experience can unify individuals around a common identity, particularly during international competitions like the Olympics or World Cup, where citizens rally behind their national teams.

Moreover, successful sports events can instill a sense of achievement and highlight national capabilities, making citizens feel proud of their country. This unity can be particularly important during times of political or social unrest, as leaders aim to strengthen the social fabric and promote a positive national image. By highlighting shared values and collective success, political leaders can create an atmosphere of solidarity and community cohesion.