What type of sports do health-care and insurance companies in North America promote for health benefits?

Health-care and insurance companies in North America often promote pleasure and participation sports because these types of activities are generally associated with attainable health benefits and a lower risk of injury compared to more competitive or extreme sports. Pleasure and participation sports are typically less intense, allowing a broader range of individuals, including those who may not be elite athletes or those with varying fitness levels, to engage in regular physical activity.

Encouraging participation in these sports can lead to improved overall health, reducing healthcare costs and promoting preventive care by helping to manage conditions such as obesity, heart disease, and mental health issues. These sports often focus on enjoyment, social interaction, and personal satisfaction rather than competition, making them more appealing and accessible for the general population. As a result, health-care providers and insurers see these activities as a way to foster better health outcomes, improve quality of life, and encourage lifelong habits of physical activity among their clients.