What strategy might political officials use to maintain legitimacy?

Using athletes and teams to boost acceptance among citizens is a powerful strategy that political officials might employ to maintain legitimacy. This approach capitalizes on the emotional connections that people often have with sports figures and teams. Athletes can act as symbols of national pride and unity, and their success or popularity can be leveraged to reinforce the government’s standing in the eyes of the public. By associating with beloved athletes or capitalizing on their achievements, political leaders can foster a sense of community and shared identity, which in turn can enhance their legitimacy and support among citizens.

In contrast, creating new sports events, offering financial support to sports leagues, and restricting access to international competitions may have varying impacts on a government’s legitimacy but do not directly address the emotional and relational aspects that come from engaging with influential athletes and teams. New sports events may not resonate widely if they lack historical or cultural significance, while financial support to leagues might be seen as self-serving or as an attempt to curry favor. Restricting access to international competitions could potentially alienate citizens and create a perception of isolation rather than fostering unity. Therefore, the most effective approach for maintaining legitimacy seems to be through the strategic use of athletes and teams who can influence public perception positively.