What challenge do women often face in recruiting corporate sponsors for their sports?

The challenge women often face in recruiting corporate sponsors for their sports is primarily due to skepticism about the profitability of participation in women's sports. This skepticism can stem from historical biases and underrepresentation in media coverage, leading to a perception that women's sports do not attract as large an audience or generate as significant revenue as men's sports. Consequently, corporate sponsors may hesitate to invest in women's sports, feeling uncertain about the return on investment.

Moreover, the landscape of sponsorship has traditionally favored established men's sports due to more extended visibility and marketing, which can further reinforce this skepticism. As women's sports continue to gain popularity and visibility, these perceptions are gradually changing, but they still pose a significant hurdle in attracting sponsorship compared to their male counterparts.

While factors such as poor organization of events and social media presence can influence sponsorship opportunities, the underlying issue of profitability remains a more critical barrier in the eyes of potential sponsors.