In the context of the difficulty in reforming big-time college sports, academic administrators generally use high-profile sports as what?

High-profile sports serve as crucial public relations and fundraising tools for academic institutions, particularly in the realm of big-time college sports. These sports not only bring visibility and prestige to the universities but also create significant financial opportunities through ticket sales, merchandise, and broadcasting rights. The excitement and engagement generated by successful athletic programs help schools strengthen their brand, attract more attention, and ultimately drive donations from alumni and supporters.

Additionally, the visibility from televised games and successful athletic performances can enhance the overall reputation of the institution, making it more appealing to potential students. This connection between sports and the university’s image can lead to increased enrollment in academic programs as the school attracts a broader community interested in both academic excellence and athletic prowess. As a result, the emphasis on high-profile sports is integral to the broader strategy of colleges and universities to enhance their standing and generate necessary funds.